Build brands – build business
Social media and anticipation
Social media generate word-of-mouth and impact peoples' impression of you.
The design of the service shapes the anticipation.
Delivery is a service that may be designed.
Wrap up the buying process
The packaging may constitute the container, or the act of wrapping something may function as a theatrical act.
The point of (no) sale
The point of sale defines the actions of seller and buyer to finalise the sale/buying cycle.
The decision to buy
Customers who shop online are not persuaded by sales personnel but are convinced by content.
Customer needs assessment
Needs assessment determines whether a customer has needs that your offer might satisfy.
First sales contact
The divide between generating leads and converting them to customers is blurred.
How customers evaluate
Buyers are weighing the values of a product against what’s important to them.
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Danille LaPorte: The Desire Map