Forecasting market trends

A trend is several people finding a similar solution to a need.

Spotting smaller trends

Another way for a trend to be small is to be short-lived. Then it’s called a fad.

Media converge in the mind of the user

Converging media is the interaction between different media forms and platforms.

Why startups should use podcasts

Why should startups produce radio podcast content marketing?

Earned media

Customers trust publications more than regular advertising.

Paid media

Paid media feeds the owned media and creates earned media.

Print media

Print media is the industry providing printed publications.

Owned media

Businesses own their own publications and all the content therein.

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