Discover what you need to know to build a company
Design a Company is a journal to gap the need for knowledge about how to plan for, start and run a company. We believe that design processes where you think as, and work like a designer is the easiest way to satisfy your need to know. The likelihood of succeeding with your venture is appallingly scarce. Knowledge and skills about identity, innovation and interaction is the main aspects to better the statistics. There are increasingly more business challenges where design has a role, and design may solve traditional leadership challenges more effectively.
Business design and communication design
People who have experience with design processes create more ideas and have clearer visions of future ventures. Designers or professionals that have participated in design processes may create prototypes of services and create the communication with customers more easily. Young companies are the main contributor to employment in any area and entrepreneurship may be the most important solution to most human needs. To found something may also be a solution to a personal problem be it survival or self-realisation.
Designers for designers
Starting and running a company requires a plethora of talents. The main requirement is that your venture fits your palette of strengths. We want to talk to designers who want to be an entrepreneur, entrepreneurs that are interested in design thinking and business design and other stakeholders in the start-up ecosystem that believe in design-led innovation and brand-driven entrepreneurship. Founders of companies face the challenge of creating the right market position for the offering and finding the right geographic area to establish in. Placement is determined by market opportunities, access to professional talent and the infrastructure for starting and running a business.