The needs of an entrepreneur
“Great marketing is now largely driven by great digital product and service experiences.” – Ted Booth, MethodWhen does anticipation of the experience evolve? The difference between when a consumer learns about a service and when she actually uses it is becoming blurred because of media experiences that resemble or are part of the actual service. As a customer, you may not be ready to purchase, but you may indulge in entertaining media experiences that build anticipation for the real service. Who influences the service? Copywriters and interaction designers collaborate with production to create an amalgam of an advertisement and a product experience. Advertising agencies provide specific resources relating to target markets or demographic groups and the expectations each group has of specific goods or services. Where do customers experience things that build anticipation? There is a plethora of net tools that provide consumers with information and entertainment that also builds anticipation for certain product experiences. Targeted advertising recognises where you’ve been and what you’ve been looking at, and directs you back. As a communication designer I have experienced the convergence of areas within marketing first hand. I do not only design interfaces anymore, I create advertising again – and it’s so much fun. What profession have you taken on lately? Please share in the comments section.