The needs of an entrepreneur
“Content. The key to Influencing the Business to Business Buying Process.” – Gordana StokIf blog posts function as advertising copy, readers will quickly lose interest. A blog about your business should have compelling subjects that potential customers want to engage in. Great content generates trust in your company and works as a customer creation tool. Why is content publishing one of the most important aspects of marketing? Since information is readily available to anyone with an Internet connection, people have more power as consumers. They don’t want to be sold to, but they may enjoy buying stuff. As a content provider, you can be a guide in the buying process: from building awareness to executing an attractive customer experience for your target customers. A reader who consumes quality content about a subject that gains popularity will inevitably look to your company as an authority. If an acquaintance of the client shares the content, the client will trust the information even more. Peer sharing will generate leads or passive income if it offers actionable information. Running a business is an ongoing schism between what you want to do, and what people need you to do. By establishing this journal, I wanted to create a portfolio of my purpose, and if it becomes popular, I will know that it has satisfied a need. The blog may also be an ongoing market survey by inviting feedback from our audience and thereby modifying the purpose of our company.