The needs of an entrepreneur
“Some people call it a mission, some call it a purpose. I like the "ideal" word because it has idea in it.” – Jim Stengel, businessman, author, professorWhen should ideals steer your business? Founders and brand builders should be guided by an ideal from the moment they conceive the idea for the start-up and throughout the life of the organisation. From the moment companies connect with partners and recruit people, in every instance in their relationships they state the ideals they want their stakeholders to pursue. Who is driven by business ideals? Entrepreneurs and company stakeholders who believe in and live their values are driven by business ideals. A global growth study reveals that those who steer their business based on the ideals of improving people’s lives have triple the growth of competitors in their categories. Where are the businesses that are driven by ideals? People who are preoccupied by thinking and believing have cultural values both of religion and tradition. Cultures with values of secularism and self-expression also have ideals; they are just different from traditional cultures. For me, coming up with ideas to solve big, wicked problems defines the ideals that I pursue. What do you think are the most important ideals for entrepreneurs? Please share your thoughts in the comments section.