The needs of an entrepreneur
“Do or do not. There is no try. Only do.” – YodaA user that has interacted with an ad or followed a link is looking for more information on something that interests him. Ideally, the landing page is the one step that convinces users to buy, or to provide personal information so that salespeople can contact them. A landing page has a single-minded set-up, that does not distract users and allow them to wander off and do anything other than a specific action. Users need guidance to finalise the things they have set out to do. Marketers need users not to fall off the trajectory of becoming customers. Landing pages are not linked to a company’s global navigation, specifically in order to limit the user and guide them towards the intended goal. The landing page stands alone, separated from the main website, because it has a temporary single focused objective. At the moment, I’m designing a landing page so that I can direct YOU towards what you need. I reckon the message will strengthen the brand.