What is productivity?
“Sales are not closed during the first contact just like a fight is not usually won in the first round.” – Steve LeamonWhen does the customer want contact with the seller? The customer might have had impressions of the product or service, and built up anticipation before any contact with the provider has taken place. The contact between people or contact through interaction of interfaces can happen early in the buying cycle or just prior to the transaction of payment and services. It is the customer who makes the call. How does the customer feel about contact with the seller? The end user might be the first to initiate contact with a query to the provider. In other cases, it is the seller who is the more persistent and follows up with the most contacts towards the buyer. Some B2B consumers are waiting for and anticipating a call from a sales representative the moment they have downloaded a a free content product. Where do the parties have contact with each other? In physical stores there may be varying degrees of customer service and self-service, but online stores usually rely on automation and self-service. By collecting data from customer's actions and transactions through automated services, online stores can make automated digital contact and deliver services that feel like human interventions from a salesperson. I think it’s exciting as a marketer to consider both marketing and sales as one continuous process. Customers do. What do you think are the most important activities entrepreneurs should do to increase their sales?