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Christian Leborg
Something new is created

Why creativity is important in entrepreneurship

Originality initiates a culture that is predisposed to creativity.

What is the purpose of creativity for entrepreneurs? Entrepreneurs realise that both design processes and entrepreneurship require creative problem-solving. Design empowers individuals and societies to be creative problem-solvers. Creativity lies at the intersection between design, international development and entrepreneurship.

Why is creativity important to entrepreneurs? Entrepreneurs create jobs and because new enterprises depend on new ideas, they have to be creative to foster innovations. Start-up companies will not be able to enter existing markets without creativity.

How should entrepreneurs use creativity in entrepreneurship? Creativity in entrepreneurship has steps that should be followed. Entrepreneurs must seek to understand everything connected to their purpose – it’s multidisciplinary, it’s a team sport, it has to be thoughtful, and it’s a process of problem-solving.

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

– David Ogilvy, advertising executive

What are the creative processes entrepreneurs should use? Organisations and industries that refuse to focus on original ideas will be outperformed by those that do. Environmental and social problems are complex and require systems thinking. They are also changing rapidly, and therefore require iteration. If a product is to be relied on by users, it should be based on user-driven ideas.

Who are the companies with creativity? Companies that measures aspiration, openness, risk acceptance, principles, extroversion, agreeableness and agility are said to be the most creative. Organisations and industries that refuse to focus on original ideas will be outperformed by those that do.

Where are the creative entrepreneurs? A large part of our economy comes from creative industries such as advertising, architecture, crafts, design, fashion, film, software, publishing companies and broadcasting. There is creativity in all kinds of business that encompasses artistic, scientific, economic and technological creativity.

I have always been in the creative industry. It is exciting to see how the industries concerned with the generation and exploitation of knowledge and information are changing and evolving. How do you think creativity will shape business in the future?

Christian Leborg

Christian Leborg

Christian Leborg is a visual communicator and branding consultant. He specialises in building brand strategies and brand identities. Christian has worked with several specializations within visual communication as well as teaching and being an author. Christian now works on his third stint as an entrepreneur.