The needs of an entrepreneur
“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”– David Ogilvy, advertising executiveWhat are the creative processes entrepreneurs should use? Organisations and industries that refuse to focus on original ideas will be outperformed by those that do. Environmental and social problems are complex and require systems thinking. They are also changing rapidly, and therefore require iteration. If a product is to be relied on by users, it should be based on user-driven ideas. Who are the companies with creativity? Companies that measures aspiration, openness, risk acceptance, principles, extroversion, agreeableness and agility are said to be the most creative. Organisations and industries that refuse to focus on original ideas will be outperformed by those that do. Where are the creative entrepreneurs? A large part of our economy comes from creative industries such as advertising, architecture, crafts, design, fashion, film, software, publishing companies and broadcasting. There is creativity in all kinds of business that encompasses artistic, scientific, economic and technological creativity. I have always been in the creative industry. It is exciting to see how the industries concerned with the generation and exploitation of knowledge and information are changing and evolving. How do you think creativity will shape business in the future?