The needs of an entrepreneur
“Few understand that innovation comes from company culture.” – Marty NeumeierWhen is corporate culture established? In a start-up, the headcount is small and therefore it is easy to discuss challenges, agree on what is important and act consistently. In the beginning when companies develop products and services, the corporate culture might not be the first priority. Soon the experiences generated by the services establish a culture in itself. Do members of an organisation influence the culture? All stakeholders in an organisation are members of the culture. The founders will influence the corporate culture, but a team and its collective philosophy will have a much larger impact on the culture. A single, charismatic leader may make a culture known, but a group of people is needed to establish a culture. Where does organisational culture flourish? The story of the creation of the company says something about 'where' the founders come from socially and culturally rather than geographically. The region in which a company is established has dominant cultural values that affect the people in the organisation and thereby its corporate culture. The most interesting thing about being a consultant is that I have ’interacted with different companies and their cultures. My different reactions to foreign cultures might have been fun to watch. Please tell us a story of your biggest clash with a corporate culture.