The needs of an entrepreneur
“When you lavish praise on people, they flourish. Criticize, and they shrivel up.” – Richard Branson, VirginWhen is it possible to change the culture? Managers of an adaptive culture pay attention to all stakeholders in a culture and thereby make changes when needed. Managing cultures involves correcting the course of a culture through small steps rather than through imposing a totally new one. Who can influence a culture? Management of a culture involves teaching employees about behaviour by example and communicating values to customers through stories. When a culture is working against the personality of the members it can be easy to research existing values and express them in new behaviour that represents a collective personality. Where does management of organisational culture happen? Management of culture is best exemplified in the interaction between members of the culture and other stakeholders because it’s these situations that best reveal the culture. Culture management is most needed and at the same time most difficult when trying to blend two organisations into one. The failure of company mergers is often because of conflicts of corporate cultures. Managing projects that consist of programmers’ logical, linear processes and designers' intuitive, iterative processes have been the most profound cultural challenges I have experienced. Have you ever worked in “foreign” company cultures?