Christian Leborg
Maintain and grow

Manage culture

Nurture the valuable parts of a culture.

What is maintenance of culture? There are three aspects of corporate culture: The values of the organisation, the climate within the company and the style of management. Maintenance of an organisational culture includes integrating the new culture, affirming its attributes and keeping the parts that work well.

Why do we need to manage a corporate culture? Every company has a corporate culture that encompasses both the internal climate and the public display of values. Managing this culture ensures an effective operation. Established corporate cultures are extremely resistant to major changes.

How can culture be changed? Managers can control a culture through elaborate planning, or accept a cultural milieu and harmonise with it. Managing corporate culture involves identifying the conditions affecting your business and modifying the culture to maximise performance under these conditions.

“When you lavish praise on people, they flourish. Criticize, and they shrivel up.” – Richard Branson, Virgin

When is it possible to change the culture? Managers of an adaptive culture pay attention to all stakeholders in a culture and thereby make changes when needed. Managing cultures involves correcting the course of a culture through small steps rather than through imposing a totally new one.

Who can influence a culture? Management of a culture involves teaching employees about behaviour by example and communicating values to customers through stories. When a culture is working against the personality of the members it can be easy to research existing values and express them in new behaviour that represents a collective personality.

Where does management of organisational culture happen? Management of culture is best exemplified in the interaction between members of the culture and other stakeholders because it’s these situations that best reveal the culture. Culture management is most needed and at the same time most difficult when trying to blend two organisations into one. The failure of company mergers is often because of conflicts of corporate cultures.

Managing projects that consist of programmers’ logical, linear processes and designers' intuitive, iterative processes have been the most profound cultural challenges I have experienced.

Have you ever worked in “foreign” company cultures?

Christian Leborg

Christian Leborg

Christian Leborg is a visual communicator and branding consultant. He specialises in building brand strategies and brand identities. Christian has worked with several specializations within visual communication as well as teaching and being an author. Christian now works on his third stint as an entrepreneur.