The needs of an entrepreneur
“A symbol is something that connects the unknown with the known.” —Victor Turner, anthropologistWhen do people need to use cultural symbols? The intention of symbols is to function as triggers. When the members of the culture see them, they are reminded of the meaning of the culture. Cultural symbols are used on an ongoing basis to strengthen the community and promote the values it stands for. For whom are cultural symbols important? The members of a culture may be employees of an organisation or even visitors, vendors, suppliers, managers, and customers. People outside the culture need the symbols to recognise and relate to the culture and its members. Where can you find cultural symbols? Symbols are generally populated on interfaces and touch points that can be exposed to a lot of people. The scenes where objects function as symbols need to be relevant to the culture. As a designer, I am especially proud when something I have made is used as a symbol in and for a culture. Have you created any cultural symbols?