The needs of an entrepreneur
“It's hard to find things that won't sell online.” – Jeff Bezos, founder, AmazonWhen does the public interact with interfaces? For better or for worse, digital devices have become a part of nearly every situations of the lives of people in developed countries. Marketers and brand owners need to make relevant interactions in those situations. The most profound implication is that people tend to reject intrusive, demanding advertising and instead choose interesting and entertaining content. Who are the major players in digital marketing and branding? General users have more power over their media consumption and use it to be guided by their interest rather than being interrupted by the priorities of the media owner. Technology has made it easier for anyone to publish content, so that any type of business can, and in increasing numbers does, choose to be a publisher to find an audience. Where are people interacting with their digital devices? Situation and need regulate the behaviour of users as to where they choose to interact with a digital device. Companies that want to communicate with an audience need to think of people’s values, personalities and behaviour rather than their demographics. The in-built aspect of the "Internet of Things" soon makes it impossible to have any interaction with any object without it being a digital device. Because of digital devices, several professions within my line of work don’t exist anymore. Has your professional life changed because of digital devices?