Christian Leborg
The best time to call me is email.

Marketing by email

People are willing to give you access to their email as long as you consistently serve them good content.

What is marketing by email? Email marketing involves sending product offers to people who have agreed to receive an email from you. Usually a provider publishes content that is of value to the recipients and every once in a while, he sells relevant products. Being empathetic to the needs of your target audience is the fastest way to create meaningful email content and campaigns that will be valuable to your customers.

Why is this still one of the most effective ways to market a product? Nowadays there is an abundance of information on online media. The only digital place where everybody sees a piece of information is their inbox because no one can afford to miss anything in there. Email generates more opening of links for content consumption and drives clicks that lead to conversions. Periodic emails give publishers a solution to the challenge of turning accidental website traffic into loyal website traffic.

How do you market via email? Keep a clean list that involves targeting segments and take the time to track those segments. Try to write a subject line that tells the reader exactly what is inside the email. Write a concise text that talks directly to your target audience and describes the direct benefit of a click. Test your offer. Publish two concepts and run each to small groups and check which one performs best.

“I'm really good at email.” – Elon Musk

When can you sell to people via email? It usually takes 7-10 letters to convert the recipient of email newsletters from a lead to an opportunity to a customer. It’s essential that you automate campaigns and spread content that is relevant to recipients. Produce a content calendar to plan your emails, so that you have the appropriate copy and design elements when you need them. If the recipient is on holiday and wants to see what they’ve missed from a publication, all the periodical emails are waiting for them and they can catch up by going through the inbox. 

Who subscribes to emails? By segmenting your list, you ensure that you send the most relevant content to your audience. For example, you may choose to segment by trade, geography or level of interest. You may keep some content from the public by using a registration form to grow your list of subscribers.

What kind of business uses email marketing? Businesses that deliver products or services digitally are better suited to run an email marketing campaign because their audience will experience all stages of the sale/purchase online.

Design a Company was set up to publish editorial/education products especially for you.

Have you ever been subject to an email campaign?

Christian Leborg

Christian Leborg

Christian Leborg is a visual communicator and branding consultant. He specialises in building brand strategies and brand identities. Christian has worked with several specializations within visual communication as well as teaching and being an author. Christian now works on his third stint as an entrepreneur.