Christian Leborg
Piggyback – almanac, amberjack, anorak, antiblack, applejack, Arawak, Aurillac

Piggybacking platforms

Networks, apps and websites with a vast number of users can help you get traction.

What does it mean to ride on the shoulders of an existing platform? By developing your product for a specific existing platform, you may leverage to gain rapid customer traction. Existing platforms such as iPhone and Andriod app stores, Firefox and Chrome extension stores and social platforms can help you gain traction every day.

Why is it appropriate to target larger platforms? Being featured and ranked high in any of these platforms may result in awareness and interest among millions of users. By solving a pain point that the existing platform has not yet focused on, you may be able to leverage growth from their user base towards your product.

How can you gain rapid traction by leveraging other networks? By adding value to the underlying system, you may obtain enthusiasm from their user base. Establish a symbiotic coexistence between you, the system and your product – and make your product sharable.

“Synergy is better than my way or your way. It's our way.” – Stephen Covey

When’s a good time to get traction through existing platforms? Several of today's largest companies have developed solutions for new and emerging platforms and consequently grown with them. Being first on new platforms also helps the platform provider to have new products on their shelf.

Who can benefit most from offering a service on a new platform? It’ is a beautiful synergy between the established with a new extension and a newcomer with a new product, or between two start-ups; one product provider and one 'retailer'.

Where’s the best place to bet on traction? Developers of new products may have the fastest growth on new platforms that gain popularity. It may be a gamble to bet on new platforms, but the successes may outgrow the failures.

I am looking forward to publishing my first book on every known platform for readers to access.

Have you made something specifically for one platform?

“Why Growth Hackers are Taking Over Startup Marketing.”

Christian Leborg

Christian Leborg

Christian Leborg is a visual communicator and branding consultant. He specialises in building brand strategies and brand identities. Christian has worked with several specializations within visual communication as well as teaching and being an author. Christian now works on his third stint as an entrepreneur.