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Christian Leborg
The traits of your peronality

Founder’s personality

Personality is defined by behaviour and behaviour reflects values.

What is founder personality? Personality is a collection of behaviours by a founder or group of founders. Behaviour reflects the values that the founder or founders have. Founder personality is an alignment of personal values within start-up operations. The founder’s set of values defines an organisation's culture and identity.

Why is the founder's personality important for companies? Companies are founded on the initiator’s and leader’s passion and drive. Community culture is expressed through the shared values, beliefs, language, actions and expressions in a group. The behaviour of the founders bears the ideology and influences the culture. Personality enhances or suppresses a culture.

How does the founder's personality affect organisational culture? An organisation's culture is created unconsciously. The organisational culture will distinguish itself from other cultures by the value aspects in the founder culture. The culture may be further developed by mindfully focusing on the processes in the business system.

“Often, the best companies are ones where the product is an extension of the founder’s personality.” — Naval Ravikant, co-founder of AngelList

When does the founder's personality influence a venture? Founders and leaders may have an impact on the collective culture at any time. Articulating and communicating the cultural identity will enforce its development in early days as well as in a mature organisation.

What does the founder's personality consist of? The founder's personality includes the personality traits of one person or of a group of people that affects the development of a company culture and the company as a whole. The personality is shaped by the set of values that this person or group of people possesses.

How does the founder's personality influence the branding of the start-up? Founders influence a company personality by being conscious about how a workplace culture develops. It is the founder’s obligation to influence the cultural identity by using his own behaviour as a tool.

For as long as I can remember I have looked upon myself as a creative person. Hopefully others interpret my behaviour as having a creative personality. If they do, they will deduce that creativity is an important value for me.

What kind of personality traits have you been able to imbue in the culture of your company?

Christian Leborg

Christian Leborg

Christian Leborg is a visual communicator and branding consultant. He specialises in building brand strategies and brand identities. Christian has worked with several specializations within visual communication as well as teaching and being an author. Christian now works on his third stint as an entrepreneur.