The needs of an entrepreneur
“Often, the best companies are ones where the product is an extension of the founder’s personality.” — Naval Ravikant, co-founder of AngelListWhen does the founder's personality influence a venture? Founders and leaders may have an impact on the collective culture at any time. Articulating and communicating the cultural identity will enforce its development in early days as well as in a mature organisation. What does the founder's personality consist of? The founder's personality includes the personality traits of one person or of a group of people that affects the development of a company culture and the company as a whole. The personality is shaped by the set of values that this person or group of people possesses. How does the founder's personality influence the branding of the start-up? Founders influence a company personality by being conscious about how a workplace culture develops. It is the founder’s obligation to influence the cultural identity by using his own behaviour as a tool. For as long as I can remember I have looked upon myself as a creative person. Hopefully others interpret my behaviour as having a creative personality. If they do, they will deduce that creativity is an important value for me. What kind of personality traits have you been able to imbue in the culture of your company?