The needs of an entrepreneur
“A company’s culture is the foundation for future innovation. An entrepreneur’s job is to build the foundation.” – Brian CheskyWhen is innovation culture established? An innovation culture is established when the leader starts a project to create yet another service or product to capture new customers. This is a project to establish the culture of innovation. This stage ends when a process has been established to produce more innovative products. Who should be involved at this stage? It’s difficult to get the existing culture excited about changing the culture. The company is probably too mature for the leader to just go through the motions with a few good people. The leader needs to assign areas of responsibility, and bring key people from the organisation in line with the changes that she’s leading. What happens when a culture supports ongoing innovations? Organisational cultures that emphasise innovation provide a driving vision for sustainable growth for the company. Innovation can help companies fulfil their promise through meaningful interactions and experiences, leading to a stronger relationship between organisations and their customers. A culture of innovation is to identify the blockages hindering innovation within your organisation. Have you experienced a culture that was enhancing innovation?