The needs of an entrepreneur
“Get found!.” – Brian Halligan, co-founder of HubspotWhen does the customer get interested? The best timing is for potential consumers to find an offer at about the same time as they have decided to pursue their interest in buying. Manufacturers and retailers have to cater to a buyer's interest throughout the different stages of buying right up to the decision to purchase. Who becomes interested in your products or services? The people that get interested are those who like the personality of the product and where the values of the offer fit their context. As entrepreneurs, you need to define a segment that might be interested in your products or services. From this segment, define or find an actual person who might serve as the avatar/persona for your interested customer. Where is the interest generated? Digital devices makes it possible for consumers to follow their personal interests wherever they reside, which makes it imperative that providers cater to more personalized interests. Online shopping has established infrastructure that makes it possible to deliver a wider set of products to a larger geographic area, thereby serving more specialised interests. It is always a joy when someone is interested in what I am doing. New tools for measuring people's activities make it easier to know who and where they are. Are you using any interesting tools to measure people's interest?