The needs of an entrepreneur
“In fact, keyword research is just market research for the 21st century.” – Brian Dean, BacklinkoThe taxonomy of more specific keywords should be about the user’s intent when searching for art. Quite early on you need to verify if people are even thinking about the words in that niche market, and whether or not your competition is using them. Why does keywords research affect your business? When you as a company analyse yourself to define what is meaningful to you, you execute an introspective search to find what is most important and valuable. To find the key terms that your target market thinks is important will produce a product-market fit. As individuals have personalities, organisations have culture. Keyword strategy is about introspection and about gazing out at market demand. This ongoing dichotomy may be called business strategy or simply “doing business”. When I established this journal, I created a taxonomy of terms describing every aspect I could think of concerning “brand-driven business development”. The terms were based on the phases in creative processes and a customer’s decision process. The taxonomy file is constantly changing when I learn more about subjects and become more attuned to how my audience thinks and talks about these issues. This pool of subjects that I know are of mutual interest to me and my customers, may be the start of a business strategy.