What is productivity?
"People don't resist change. They resist being changed!” – Peter SengeWhen does organisational culture have the most impact? When leaders need to focus on culture it is either to establish it or to change it. At this point the company may have gained some maturity. Leadership of corporate culture is most effective when the company has established the structures of the company and needs to make processes happen every day and with high quality. Who shapes corporate cultures? Selecting employees for a company is like selecting members to a tribe; they need to share the purpose and values of the existing members. To effectively lead a culture, managers should choose members by personality and reward by behaviour. Where do customers experience culture? In organisations that have a strong culture people do things because they think it is the right thing to do. People within this culture don’t necessarily have to be in the same location. Locations and situations can have symbols and display rituals that enforce a culture. It’s the leaders’ job to find and adopt those attributes. The leadership of culture involves some distinct action points; find common purpose and values and represent them through rituals and symbols. Have you ever made any cultural rituals or symbols?