To be able to communicate in a relevant manner you need to know where the customer is in the buying process.
In email marketing, you have sequences of conversations with your customers who are at different places in the buying process. After you have purchased something from a provider, you may have come back to upgrade, buy something else, get support, answer a survey, connect to establish a partnership, etc.
To be able to communicate effectively with customers, you need to know if they are aware of you, whether they are interested, and if they have purchased anything. To react in a credible manner, you need to move users into different lists based on their actions. You need to start create different databases of your list.
It’s confusing for users if they receive a reply that is a response to something else, something that has been sent to them earlier, or simply the same old “buy from me” message. To be able to automate customer interactions, you, as a marketer, need to study interactions intently so that you know how to build a response sequence.
“Focus on growing your list all of the time as newer subscribers are more engaged.” – Karl Murray
When people ask for something, they usually have an expectation for a particular kind of reaction, and when that exchange is done, they make a new enquiry. As a marketer, you need to think of all phases of a buying process and know all the different reactions it will generate.
Construct a service that answers requests in a satisfactory manner. To build self-service and automated solutions the product needs to be very simple, the ordering needs to be easy, and the delivery of the service needs to be consistent.
Different lists comprise people with a particular type of requirement that require different types of communication. By managing your email list from the very beginning, and during every email marketing campaign, you may improve the number of emails that are delivered and give yourself a realistic view of your email marketing results.