The needs of an entrepreneur
“Marketing is largely becoming about algorithms.” —Julien SmithWhen will users interact with your tools? When a device and the service it is providing is relevant to users and provides value, users are willing to spend time to get to know the tool. The speed of the market demands makes new ideas being built quickly and iterated quickly. PrestoBox “Brand Genie” is a tool that gives companies an indication of what types of visual elements fit their culture and automates the briefing process and places the order. Who has the best talents for marketing? Before, a marketer had to have skills in storytelling, visual design and how to come up with ideas. These skills are still essential, and the way to get a creative message out to an audience is by having technical competence so that you can build the media element. As a marketing executive, you have to be able to communicate with the design department, ad agency, and PR company, but you have also got to be able to communicate with the IT organization. Executives with engineering backgrounds tend to understand product development, line extensions, supply chain and operations. For what kind of businesses does engineering as marketing work? Software, widgets, and microsites work for companies that have relevant offers. Any digital service may be relevant to market online, but even services that have only physical value may have an advantage in digital marketing. Hipcask is an app that makes you discover the pleasures of wine. The “likeability factor” makes the user find the wines that they like through a survey based on other taste preferences. Being on the team for the largest content provider on the Internet in Norway, we created an illustration font to be able to illustrate articles on the fly. It became the look of the site. Have you ever programmed anything to enhance marketing or branding?