The needs of an entrepreneur
“The best reason to start an organization is to make meaning – to create a product or service to make the world a better place.” – Guy Kawasaki, author, speaker, investorWhen does meaning surface in business? Values and meanings are generally consistent, but the meaning of things might change over time in different cultures for some people. The emergence of trends and market demands comes as a result of changes in values and meaning. Who seeks meaning? Business professionals who are preoccupied with the creation of products and services focus on what people need and what is valuable to them. Customers make their decisions to purchase based on meanings that companies evoke for them through their products and services. Where do you find meaning? Meaningful experiences for customers are the same experiences that are meaningful to them in a non-commercial context. Meaningful experiences that people value appear to be adaptable. Their importance might be flexible and exact interpretation could vary, but all cultures seem to recognise their meanings. I find it meaningful when I contribute to someone’s understanding of something because they are motivated by what I create. The meanings that I want others to experience are: wonder, creation and enlightenment. What is meaningful to you as an entrepreneur?