The needs of an entrepreneur
“What needs or problems does my customer have that my cause might help address?” – Hillary Rettig, author, coachWhen do customers assess the offer? Providers of digital services often give access to parts of the service, or give access for a period of time, so that the assessment may be done in interaction with the service. Trying out a service gets you close to the solution for your problem and might give you an assessment of the gravity of the need. Where do customers most easily assess their needs and products to satisfy them? In some instances with online shopping, buyers get more knowledge about a product and review those findings more thoroughly than with traditional purchases.In other instances with online shopping, the hurdles and costs of the transaction are so low that some customers skip the assessment altogether. How does physical assessment differ from digital? The in-store experiences are for many shoppers imbued with a sense of urgency to decide or to move on. This is often not in accordance with making a conscious assessment. While it might be more difficult for a sales person to talk to customers through digital channels, it’s easier to measure what customers do. Their actions speak volumes. As a consumer I don’t always know what the root of my problem is; as an entrepreneur I often find the answers through talking to others. Have you as an entrepreneur done a thorough assessment of the needs that you are serving?