Christian Leborg
Real life is the event.

Grow through online events

Arrange events online to connect with prospects and build your brand.

What are online events? An online event is interacting with people through online platforms. You may reach thousands of people with live events online, including those located far away from your targeted audience. Gathering people online allows an international crowd to come together without the cost of travel and accommodation.

Why use events to build your brand? When you use online media, you make it much easier for your target audience to attend and be informed or learn. Streaming events online make it easier to engage with events that have more than one organiser in multiple locations.

How do you create an online event? There is a plethora of tools and platforms that make it easier to manage and market an event entirely online. Online events can be ideal for organising gatherings for a particular industry or trade, arranging virtual launches, or hosting webinars or online courses.

“A single event can awaken within us a stranger totally unknown to us”

– Antoine de Saint-Exupery

Create networking events for your industry An online event to organize gatherings for your particular industry will put you at the centre of where the exchange of knowledge is happening. Your industry meetups may be repeating events that form a community. Your events may involve experts, customers and other stakeholders that help expand your credibility within your sector. 

Why arrange virtual launches? Live events allow you to demonstrate how your products or services solve problems for your audience and create an offering that builds anticipation as you get closer to the launch.The launch may contain a series of emails and videos, but the constant interaction with customers may give it the aura of an event. The first demonstration of the product or the actual opening of sales may be a live event.

How to invite to webinars? If you use online media to market your products or services, it’s easier to spread the word amongst your audience. If you are selling services, one way to attract clients is by teaching your audience something. Use online events to create more connections, build stronger customer relations, extend the reach of your marketing and generate more leads.

I am accustomed to signing up for webinars and being at the buying end of a launch. Now the tables will be turned.

Have you organised any online events?

Christian Leborg

Christian Leborg

Christian Leborg is a visual communicator and branding consultant. He specialises in building brand strategies and brand identities. Christian has worked with several specializations within visual communication as well as teaching and being an author. Christian now works on his third stint as an entrepreneur.