Christian Leborg
Big problems, big opportunities

Entrepreneurs solve problems

Problems are everywhere. It’s your job as an entrepreneur to do something about them.

What is problem solving for entrepreneurs and designers? Problem solving is a creative process to ignite ideas for new products and services, but primarily to create offerings that will meet a need. Design thinking is an iterative process of problem solving, which uses discovery, creative problem solving and experimentation to increase insight and produce solutions for any challenges.

Why do entrepreneurs solve big problems? Entrepreneurs have the opportunity to reinvent society, and every important innovations were created to solve a problem. The process of building a company is so excruciating that it is better to build something that solves major human problems instead of just creating a meaningless venture.

How do entrepreneurs and designers solve problems? As a founder of an enterprise it is not difficult to find people that have problems. The trick is to discover what the world really needs and find where the big problems intersect with what you are passionate about.

“I find out what the world needs. Then, I go ahead and invent it.” – Thomas Alva Edison, Inventor and entrepreneur

When do entrepreneurs solve big problems? Design thinking and problem solving really help when you have no clue how to begin. Problems are a kick-starter for idea generation. Problem solving is a method to think critically, and can be used to make improvements and to make things more efficient.

Who are the entrepreneurs and designers that solve big problems? Two brothers who owned a bicycle shop were the ones who invented and built the first successful airplane. Everyone who has passion and skills and seeks out problems in their environment has the opportunity to make transformational change.

Where are the problems that need to be solved? All over the world there are people who suffer from poverty, violence, hunger and lack of education. In your neighbourhood there may be single parents who struggle to give their kids a decent life, and young people or people over 50 without a job.

I am passionate about solving people’s need to get to know something immediately. I may be able to solve this problem through the design of a company.

Please share what major problem in the world, or in your neighbourhood, you are passionate about solving.

Liedtka, Ogilvie (2011) Designing for Growth
Christian Leborg

Christian Leborg

Christian Leborg is a visual communicator and branding consultant. He specialises in building brand strategies and brand identities. Christian has worked with several specializations within visual communication as well as teaching and being an author. Christian now works on his third stint as an entrepreneur.