Christian Leborg
Projects to design processes

Leadership of projects

A project is a set of tasks performed by a team of people to design processes.

What is project leadership? Leadership of entrepreneurial projects differs from management of projects by having a vision for something original and the possibility to direct something for the long term. Leadership of projects offers participants the opportunity to develop and innovate new policies for new processes; it enables participants through being challenging, democratic and flexible.

Why are entrepreneurs immersed in project leadership? Entrepreneurs are immersed in project leadership because the manufacturing or service processes are the cogs in the machine of a viable business. Designing processes are the most important projects that entrepreneurs undertake. These processes are part of the business model; they determine how values are made and by whom.

How do entrepreneurs lead projects? To ensure that projects work, entrepreneurs need to have a clear vision, underpinned by values, with an emphasis on planning. Projects are completed through consulting with customers and the team, motivating the team, assessing the technical viability, watching out for any variance, problem finding, internal communication and sound methodology.

“Don't undertake a project unless it is manifestly important and nearly impossible.” –Edwin Land, Co-founder of Polaroid

When are projects conducted? Projects in a company are conducted only when there are no functioning processes, or the existing processes are not working. Projects are started by gathering people into a team.

Who leads projects in a start-up? The leader of the project may change the goals and strategies and give the project team a mandate and resources. The person who is assigned as manager of the project team actually performs two roles: he manages and leads. Most effective leaders are also good managers.

Where do you find projects? Areas in an organisation or stakeholder ecosystem that are not functioning may need a project to create new processes. Where there are gaps in methods and procedures, redundancies or inefficiencies, the process in question needs to be assessed and either changed or replaced with a new process.

Service design has made the design of processes more common. All designers immersed in creative problem solving ask: “How could this be done better?”

Please share a manufacturing or service process that could be solved better

Derek Lidow (2014) Startup Leadership

James P. Lewis (2002) Project Leadership
Christian Leborg

Christian Leborg

Christian Leborg is a visual communicator and branding consultant. He specialises in building brand strategies and brand identities. Christian has worked with several specializations within visual communication as well as teaching and being an author. Christian now works on his third stint as an entrepreneur.