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How do you find your purpose?

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Purpose for an entrepreneur is having the drive to react to your obligations and to pursue your talents.

Entrepreneurs have the drive to start a company

Entrepreneurial drive is the inherent motivation a few people have to make something happen. Entrepreneurs don’t always know what they want to do; they just want to start a company. Founders have entrepreneurial drive because they want to make the world a better place and they are impatient to make it a reality.

Business people use their drive to design systems, make products, deliver services and stage experiences needed to bring an offering to users. The entrepreneurial drive appears as business innovation, non-conformity, a proactive disposition, self-efficacy and achievement motivation. Successful entrepreneurs are people who have determination, autonomy, connectivity and an abundance of skills in planning.

To be able to succeed it’s important that you have physical strength combined with perseverance, and mental strength combined with self-discipline. Entrepreneurial drive is a prerequisite to starting up companies, but it’s also crucial to bringing it to fruition. Motivation forms part of the purpose that provides the energy to get things moving and to convert a vision into a viable brand in the market.

An obligation is to be true to shared values

Obligations in entrepreneurship are a set of ideals that makes a founder feel that she has no choice. Founders often set out to do what has never been done before and once they have started they need to keep their promise to customers.
“Work gives you meaning and purpose and life is empty without it.”

– Stephen Hawking
Obligations work as a commitment to fundamental values. Ideally, all stakeholders should agree upon a value system. A company has a duty to its stakeholders to make a profit, but its primary obligation is to act in a socially responsible manner. Obligations kick in when a business has an obligation to society. This obligation is part of its purpose to produce offerings according to consumer needs.

Entrepreneurs feel a responsibility to help their community of users, employees and investors. It feels like an obligation to a community, neighbourhood or geographic area. Founders are obliged to earn a living to provide for a family, or to continue the legacy of a family business – and they are obliged to themselves.

What talents do you need to build a business?

Talented entrepreneurs seem to do things they have no experience in with the utmost ease. The talents that you need in entrepreneurship are personal strengths and the routine to prioritise those strengths. Talent is linked to the personality that determines the motivation you have and the resilience to be good at it.

Business talent is an attitude towards personal and team intelligence, as well as the social intelligence to get help if you don't have the talent for something. You become talented by identifying your skills and putting yourself in a position where you can use them.

Setting up a new venture is not always about having skills, but rather about having the guts to try something new. After trying something, entrepreneurs can verify where their talents lie. It’s a common belief that people with talent are born with it, but it’s more about motivation and a willingness to pursue that motivation and the opportunities given.
Christian Leborg

Christian Leborg

Christian Leborg is a visual communicator and branding consultant. He specialises in building brand strategies and brand identities. Christian has worked with several specializations within visual communication as well as teaching and being an author. Christian now works on his third stint as an entrepreneur.