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Christian Leborg
Act your role

Role of the entrepreneur

Founders have to have a social role to be able to communicate with stakeholders.

What is an entrepreneurial role? An entrepreneurial role is defined by a set of tasks and thereby the position(s) that a person holds in an organisation or society. The role of an entrepreneur has to be accepted by the entrepreneur and perceived as appropriate by stakeholders. The role comprises a set of obligations and values.

Why do people take on an entrepreneurial role? An entrepreneur may use the role to obtain social influence in order to get to know people. Founders may take on a role with cultural influence to sway potential stakeholders’ perception, and with organisational influence over partners.

How to use the entrepreneurial role? The role has a social function when the entrepreneur needs to be an activator and an organizational function when he needs to engage people. An entrepreneur plays the role of achiever when he needs to function strategically in taking decisions or negotiating.

“Do not worry about holding high position; worry rather about playing your proper role.” – Confucius, teacher, editor, politician

When should people take on the role of an entrepreneur? Entrepreneurs who are crafting the story of a venture need to define different roles in it. Entrepreneurial roles define what each person in a start-up is supposed to do. The solo entrepreneur may at some point hold all the roles in a company. 

Who has the role of an entrepreneur? The main characteristics of an entrepreneurial role are to be the initiator, activator, creator and achiever. Other important roles for founders are being the social hub, the strategist, the adaptor, the one with discipline and the one with focus. 

Where do entrepreneurial roles appear? There are roles within society that are recognised by the public. These roles may be occupied by entrepreneurs. The role identity of an entrepreneur is based on the various social positions that the individual holds within the social structure of the business.

I have played quite a few roles in my time as an entrepreneur. I could tell when my act was believable and when I could not act out the role. Which roles do you play as an entrepreneur? Please share your story in the comment section.

Christian Leborg

Christian Leborg

Christian Leborg is a visual communicator and branding consultant. He specialises in building brand strategies and brand identities. Christian has worked with several specializations within visual communication as well as teaching and being an author. Christian now works on his third stint as an entrepreneur.