The needs of an entrepreneur
“My rule of thumb is to build a site for a user, not a spider.” – Dave NaylorHow do you create content that is accessible? Popular keywords may not be specific enough since many content providers use the terms for multiple contexts. Less popular keywords may be more accurate and thereby more relevant. You can create more popular content by establishing a content strategy that determines your objectives, your uniqueness, what you want to succeed in and whom you want to reach. Which strategies can you use to get people to link to your content? If you create informative and entertaining content, people will naturally link to you or share the content virally. You may also specifically ask someone to link to your content – they will often do that if you mention them or link to them. What signifies a successful search optimisation? You can measure how much traffic comes to your site from search engines, as opposed to direct traffic or referrals. Track the keywords that are valuable for your business and see how they send traffic to your content. If the search terms are becoming less popular, you need to change course. The number of pages that receive traffic from search engines should rise as you work on both the technical and content aspects of your search engine optimisation. Design a Company is just starting out and doesn’t do very well in rankings. The technical optimisation is in place and now I have to work on making good content and to get people to link to it. Have you optimised your content?