The needs of an entrepreneur
"The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works." – Jeff Bezos, founder of AmazonWhen do users need service experiences?Even if products are your main revenue streams, the actions that your customers do – or are subject to - are in fact services. All the interactions between users and providers are areas for service innovation. Who innovates services? Copywriters and interaction designers and service managers work with production to create an amalgam of an advertisement and a product experience. Tech people and content producers are collaborating more in making effective, enjoyable services. What areas need to innovate their services?Consumers have become accustomed to services that make their life simpler and more enjoyable. It makes them expect more sophisticated services. Areas that were earlier regarded as product offerings are redesigned as services, for example having access to a car and using software.