The needs of an entrepreneur
"Technology and social media have brought power back to the people." – Mark McKinnon, Media Guy MediaWhen does anticipation evolve?Activity in social media happens before, during and after the actual customer experience. To be able to engage you need to be convenient for users at all those instances. More than half of all customer tweets to businesses are ignored, so use social media as a platform for customer service. Issues that get resolved may result in a customer recommendation. Who can you influence?Publishing in social media allows you to connect with your customers and also to sell to people that you haven’t had a relationship with before. By continually communicating with your customers they in turn communicate with their connections and networks around the world. Where do customers experience things that build anticipation?Social media conversations can’t be a substitute for direct communication, but by building communities around subjects of interest, your connection may connect with others in that community.Social communication isn’t always between the customer and an organisation, but can function within an organisation as well. I am trying to build anticipation for products and services about brand-driven entrepreneurship on social media and this journal. We will see how successful the activities are sometime this year. Have you built a following through social media? Please share.