The needs of an entrepreneur
“People take actions that make them feel the smartest.” ? Yu-kai ChouGamification allows students to become more active learners by putting themselves into different situations and using learning material on their own, rather than just passively listening to teachers. Gamification can also be used to encourage users to exercise more and improve their health. Marketing in the right context The definition of context marketing is when the marketing considers the circumstances and facts that surround a situation. Context is the way you reproduce, spread and enhance your content. If you're trying to market in the wrong context, you can forget about the quality of your content, it’s not going to be experienced or shared. The best content in the world doesn’t stand alone; the key to relevance, quality and profit is when your context is right. People want brands to understand them. As a brand owner, you need to enthuse your “audience” and switch from collecting conversions to using the right context to earn attention, engage and build relationships.
“Deliver the right content to the right audience at the right time” – Simon SwanContext marketing enables your online marketing strategy to be a more personalized experience. Your existing advertising efforts will perform more effectively because you’re giving prospects more relevant information. You need to direct your marketing towards a situation rather than to a segment of an audience. For example, a pizza restaurant needs to find people who are hungry rather than locating people between 25 and 35 years old. With social media, you get to know more about users and you can market to them contextually. Branded entertainment Branded entertainment, also known as branded content, is a form of advertising that generates content as a way to promote a brand which funds the production. Branded entertainment is a mixture of product placement, media integration deals and digital entities on web and mobile. Unlike conventional forms of entertainment, branded entertainment is funded by a brand or corporation, rather than by a studio or group of artistic producers. Branded entertainment can be used in films, videos, games, music, web, events and television. We live in an era when people don’t want to be interrupted from what they want to see and they want rich media experiences that engage. With unlimited choices for users, brands alone have less of an impact. Entertainment brands are what producers of entertainment want. It is also what advertising agencies want — content is what drives revenue and makes the client’s brand stronger in the process.
“Brands should produce entertainment content that people will want to see!” – Panos SambrakosBranded entertainment usually presents itself as something other than marketing and connects with its audience in an engaging way. There has been a shift in perspective from making branded entertainment to the making of entertainment brands. Red Bull, for example, does not run traditional advertising but have become an entertainment company that happens to sell products too.