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Social media marketing engage customers

Social users are co-creating the brands they are interacting with, either by being a significant interest group, or through direct interactions.

What makes a social media campaign successful? Online media users influence how social media marketing campaigns turn out through their actions, Social media marketers perform extensive research on users and build in automatic responses to their actions. A campaign can open up for direct interaction with the media that is published and thereby enhance engagement with customers. Advertisers’ ability to gain quality data from social media makes brands come closer to people’s minds.

How do users engage with social media? Social media is a place where online users can hang out and communicate with their peers. Interacting with the channels gives customers access to news, information, and a place to be social with friends and family. Social media marketing has to conform to people’s current use of social media channels and satisfy social media influencers. Publishers need to be either newsworthy, publish relevant information, or become incorporated into social networks.

“You can buy attention (advertising).

You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”

– David Meerman Scott

To be accepted, social media business actors need to go for a passive approach, but they may promote their content. The marketing needs to be remarkable, shareable and modifiable. Social media advertisers need to engage in relationships with users and satisfy their needs.

Why should social media marketers engage with their customers? Users of social media need to feel they are in control. They need to have control over who to read and what to publish. Marketers need to adhere to users being more demanding and more engaged. A good social marketer reacts to what is happening in the world, contributes to the social networks, gives unsolicited advice, offers awareness, interest, interacts with users, becomes involved in conversations, and provides authentic engagement. Social media is like a party, and you are the most delightful guest by being a good listener.

Social media makes me look at what is happening with another lens. If my friends distribute something, it gets it a new connotation. If a company is not present on any social media platforms, I may wonder if it is still alive.

Christian Leborg

Christian Leborg

Christian Leborg is a visual communicator and branding consultant. He specialises in building brand strategies and brand identities. Christian has worked with several specializations within visual communication as well as teaching and being an author. Christian now works on his third stint as an entrepreneur.