The needs of an entrepreneur
“You can buy attention (advertising).You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”– David Meerman ScottTo be accepted, social media business actors need to go for a passive approach, but they may promote their content. The marketing needs to be remarkable, shareable and modifiable. Social media advertisers need to engage in relationships with users and satisfy their needs. Why should social media marketers engage with their customers? Users of social media need to feel they are in control. They need to have control over who to read and what to publish. Marketers need to adhere to users being more demanding and more engaged. A good social marketer reacts to what is happening in the world, contributes to the social networks, gives unsolicited advice, offers awareness, interest, interacts with users, becomes involved in conversations, and provides authentic engagement. Social media is like a party, and you are the most delightful guest by being a good listener. Social media makes me look at what is happening with another lens. If my friends distribute something, it gets it a new connotation. If a company is not present on any social media platforms, I may wonder if it is still alive.