The identity of a corporation is conveyed through messages, look and feel or tone of voice.
The needs of an entrepreneur are defined by personal problems, general problems and different types of leadership.
The identity of products is either self explanatory, feature-oriented or user-focused.
The purpose of the entrepreneur is found through personal drive, market demand and the important things in life.
Find out about customer identity and markets through user observation, research and industry watch.
Choose a type of customer that is signified by personal characteristics, sociological type and behavioral specifications.
The identity of services is determined by whether they are services that support, services that help or services that merely give service.
User trends are identified by types of trends, fashion as well as taste, style and philosophy.
The values of the entrepreneur are a synthesis of personal preferences, general principles and cultural values.