Define your business idea through a model describing offerings, transactions and processes.
Find the culture and personality within your organisation and manage it through symbols, rituals, artifacts and leadership.
Establish services that cater to emotions through values, needs and different intelligences.
Build environmental products that operate in relation to different climates, enclosures and spaces.
Publish media products to communicate, teach or entertain.
Position your company with a customer promise, either in relation to your competition or through criteria such as availability or specificity or other measurable qualities.
Design products that may be perceived by their interactivity, functionality and structures.
Provide user experience through expectations of a service, the actual service and the memory of it.
Map out the user journey with customer criteria, deliverables and the specifications of interaction.