Christian Leborg
The value of value

Value-driven entrepreneurs

Value-driven entrepreneurs create value for a broad set of stakeholders.

What is value-driven entrepreneurship? When the purpose of a venture is not only to generate value for stakeholders but also for the community. Value-driven entrepreneurs seek to transform society at large through business.

Why are entrepreneurs value-driven? Entrepreneurs are people that see problems and want to better the world. Value-driven entrepreneurs have great ideals and fundamental human values and want to act on them by creating a business.

How to become a value-driven entrepreneur? You become a value-driven entrepreneur when you instigate change. Entrepreneurs that are driven to follow their inspiration of fundamental values, and are empathetic create value through their business.

“Management is doing things right; leadership is doing the right things.” – Peter F. Drucker, American Management Guru

When are entrepreneurs value-driven? It seems to be a pattern that successful traditional entrepreneurs change into philanthropists. Value-driven entrepreneurs prove that you may create a profit and create value for society at the same time. There is no contradiction between finding an opportunity to create money for stakeholders and making an opportunity to do something right.

Who are the value-driven entrepreneurs? Small business entrepreneurs are in the forefront of what is becoming a responsibility revolution. The most successful entrepreneurs are those who are agile but stay focused on their founding values.

Where are the most value-driven businesses? The most respected businesses and personalities are also the ones with the strongest and most authentic values. If you want to grow, you can’t do it without strong values to get you there. People want to make money, but they also want to make a difference. Creating a culture of values is how to do both.

Living in India, I became aware of a culture that made me recognise more important values than just following my talent and offering it to the world.

What are the fundamental values that should be the ideal for your offerings?

Christian Leborg

Christian Leborg

Christian Leborg is a visual communicator and branding consultant. He specialises in building brand strategies and brand identities. Christian has worked with several specializations within visual communication as well as teaching and being an author. Christian now works on his third stint as an entrepreneur.