The needs of an entrepreneur
“Today, most people prefer to watch a video rather than read a page of text,”—Lisa LubinWhat does video do to marketing of businesses? IDG Research shows that after buyers watch a video of a product, two-thirds will continue to research about the product, nearly half will visit the vendor website, and 42% will purchase the product. Who watches online videos? According to a New York Times survey, one-third of Millennials mostly watch videos and not watch broadcast television. Desktop and Android users give a video three minutes of their time, while iPad users have the longest attention span, staying with an online video for an average of five minutes. Which industries are broadcasting online video marketing? The video game industry has the highest rate of online videos, whereas pharma and consulting companies are barely creating any video content. According to SundaySky's “The 2012 State of Online Video Report” 48 out of 50 major online retailers use online videos, which is an increase of 200% from 2011. The telecommunication and education industries are also major users of online videos. I am a visual guy, and I enjoy a story well told—enter video. How do you consume and produce video?