The needs of an entrepreneur
“Users who continually find value in a product are more likely to tell their friends about it.” – Nir EyalHow long does it take for a viral loop to be completed? The time one user takes to invite another user is the viral cycle time. After 2o days with a cycle time of two days you have will have 20,470 users. With a cycle time of one day, you would have 20 million users. What kind of viral schemes are there? Inherent virality is when you can get value only if you invite others. You can grow by encouraging collaboration, incentivising use, or through pure word of mouth. You can embed communication or succeed through embedded widgets. Others use social networks to leverage. What do you need to do to get someone hooked? You need an external and internal trigger, for example, an action or behaviour done in anticipation of reward. Create a craving through the promise of intriguing rewards, and persuade the user to make an investment by doing something that improves the service. I have yet to be part of a project that has spread virally. Have you experienced something going viral?