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Christian Leborg
Chickenpox, Flu, Mumps, Measles

Make marketing go viral

Individuals who pass on a marketing message become your marketing team, and they do it for free.

What is viral marketing? Viral marketing is the process of persuading existing users to refer others to your product. If every user gets one referral to convert, the viral quotient or reproduction rate is one. A viral quotient above one is exponential.

Why is viral marketing so important? If done right, viral marketing creates massive growth. It has been the driving force behind some of the biggest, fastest growing companies in the world, such as Twitter, Facebook and Whatsapp.

How do you make marketing viral? To make a product or service go viral, you need to expose people to the product, entice them to tell others about it and then eventually capture them as users.

“Users who continually find value in a product are more likely to tell their friends about it.” – Nir Eyal

How long does it take for a viral loop to be completed? The time one user takes to invite another user is the viral cycle time. After 2o days with a cycle time of two days you have will have 20,470 users. With a cycle time of one day, you would have 20 million users.

What kind of viral schemes are there? Inherent virality is when you can get value only if you invite others. You can grow by encouraging collaboration, incentivising use, or through pure word of mouth. You can embed communication or succeed through embedded widgets. Others use social networks to leverage.

What do you need to do to get someone hooked? You need an external and internal trigger, for example, an action or behaviour done in anticipation of reward. Create a craving through the promise of intriguing rewards, and persuade the user to make an investment by doing something that improves the service.

I have yet to be part of a project that has spread virally.

Have you experienced something going viral?

Christian Leborg

Christian Leborg

Christian Leborg is a visual communicator and branding consultant. He specialises in building brand strategies and brand identities. Christian has worked with several specializations within visual communication as well as teaching and being an author. Christian now works on his third stint as an entrepreneur.